India's first chess features print magazine published quarterly from Lucknow since 2004 by Aspire Welfare Society.

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Showing posts with label chess. Show all posts
Showing posts with label chess. Show all posts

Thursday, August 9, 2012

Sponsorship Potential of Chess Untapped: Agon Gets YouGov Survey

Press Release: Chess has been under the radar for the last 40 years since Bobby Fischer and Boris Spassky fought the Cold War for us in Reykjavik. But outside the glare of the media spotlight chess players now make up one of the largest communities in the world: 605 million adults play chess regularly – a number comparable to regular users of Facebook.

According to authoritative polling organization YouGov, across varied national demographic profiles (US, UK, Germany, Russia, India), a surprisingly stable 70% of the adult population has played chess at some point during their lives. Even if they played as children but left it behind as they grew up, they still retain a deep admiration for the game.

Across the board, chess players and non-players alike rank chess significantly higher than any other game or sport for attributes such as intelligence, sophistication, strategy, perfection and complexity confirming top branding agency Pentagram’s view: “Chess is about Thinking and Winning.”

Saturday, June 9, 2012

Sharapova Wants to Play Chess


Russia's Maria Sharapova has beaten Italy's Sara Errani to lift her first French Open tennis title. Check out an old entry on Maria Sharapova's FB page:

Here is what I was doing while in Stuttgart...no no, not playing chess, just taking walks in some of the parks and pretending like I knew what I was doing with a chess board. Would be nice to learn...perhaps it will help my patience. - Maria Sharapova

Chess is always the big sports star!

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