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Tuesday, June 26, 2012

Kings Chess Postponement: World Chess Champ Vishy Anand Disappointed

World Chess Champion Viswanathan Anand has said he is disappointed about the postponement of the first major chess tournament he was to play after retaining his World Chess Title last month in Moscow. The Kings Chess tournament to be held in Medias, Romania, from June 23-July 4 has been postponed. 

World Chess Champ Endorses Realty Brand
Anand was speaking in Chennai at a special function where he was made the brand ambassador of TVH, one of the major players in realty market in Southern India. Talking about his association with TVH as its brand ambassador, Anand said, "I have been a TVH customer for seven years. That was a positive experience. And a month or two ago they approached me and I was happy to accept their offer. 

"Emotions are still fresh having won the World Championship, a tough one at that. It was most disappointing. I was geared up to playing in it and now I have to cool my heels for the next one. Always you want to get back and play again," said Anand.

"It was my first chance to do it after the world championship. You cannot live with World Championship alone. You have to put that aside and play some tournaments and I was trying to get in to my frame of mind as well. But, suddenly it has been postponed. That was disappointing when I got the news. The thought of getting to play in tournaments starting from this September to January next year, however, seemed comforting.

"I will get to play still in tournaments starting from Bilbo event in September, London in December and another one in January. So, I still get to be ready for that. For three months or so you don`t keep the fire burn in you, you get prepared well for these events."

Regarding the brand of TVH, Anand said, "I felt that TVH reflects lot of values of myself. I like my chess to do the talking and not my words and TVH also let their projects do the talking. We both strive for excellence and therefore I was excited to join the TVH family.

"I am sure that we will do some interesting things together including some chess. It is a wonderful beginning."

Asked if he was worried signing endorsements like this, Anand said, "I think that you always endorse a company that share your values and approach things. Endorsements are considered exciting."

Ravichandran, chairman of TVH, said, "We were on the lookout for a brand ambassador for some time and in world chess champion viswanathan Anand we found the perfect answer. All our customers will swear by our quality and ethical approach. TVH is entering into a new market segments by launching Quadrant, a super premium project in posh Adyar areas in Chennai. 



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